Retailistic

Retail Media Networks: Overcoming Challenges and Increasing Revenue

Episode Summary

Retail media networks are becoming increasingly important for retailers to monetize their first-party data and shelf space. Retail media enables a better consumer experience by leveraging insights and information about shoppers. The challenges for retailers include the time, cost, and expertise required to build and maintain a retail media network. However, there are opportunities for retailers of all sizes to participate in this space, with technology solutions and partnerships available to help them create compelling retail media networks. Retail media networks contribute to revenue uplift and provide a new source of margin in an increasingly competitive environment.

Episode Notes

Takeaways

Chapters

00:00Introduction and Focus on Retail Media Networks

01:26Monetizing First-Party Data and Shelf Space

02:21Lessons from Walmart and Amazon

07:28Challenges and Opportunities in Retail Media Networks

10:20Technology Solutions and Partnerships

14:41Driving Revenue Uplift and Margin

19:12Workshop and Resources for Retailers

20:38Opportunity and Money in Retail Media Networks

22:30Debate and Net New Spend in Retail Media Networks

23:57Conclusion and Next Week's Focus